An Economic Study for Marketing Navel Orange and Guava Crops in Qalyubia Governorate

This research aimed to identify the relative importance of the Republic’s governorates producing the  Naval Orange and Guava crops during the period (2006-2020), in addition to studying the production situation of the  Naval orange and guava crops in Qalyubia Governorate during the same period, and studying the marketing efficiency of the Basra orange and guava crops in the study sample in Qalyubia Governorate. And to identify the most important marketing problems faced by the producers of these two crops in Qalyubia Governorate, and finally to study the seasonal changes of the monthly quantities and prices of these two crops from the reality of Oboer market data. The results of the research showed that the average total return of the Basra orange crop amounted to about 39,125 thousand pounds, while the net yield per feddan amounted to about 16,982 thousand pounds, and the average marginal surplus is estimated at about 22,782 thousand pounds, while the average total return to costs was about 1.76 pounds, and the average marginal surplus was about 22,782 thousand pounds. The average ratio of the total return to the total production costs is about 176.69%, the return on the spent pound is about 0.77 pounds, and the profitability of the invested pound is about 76.69%, while the profit margin is about 43.40%, and this indicates the low profitability of the productive project and its economic feasibility. The results also showed that the average total return of the guava crop amounted to about 63.51 thousand pounds, while the net feddan yield amounted to about 38.08 thousand pounds, and the average marginal surplus is estimated at about 44.08 thousand pounds, while the average total return to costs was about 2.50 pounds, and it reached The average ratio of the total return to the total production costs is about 249.79%, and the return on the spent pound is about 1.50 pounds, and the profitability of the invested pound is about 149.79%, while the profit margin is about 59.90%, This indicates the low profitability of the productive project and its economic feasibility. The results also showed that the marketing difference between the wholesaler and the producer for the Basra orange crop amounted to about 650 pounds / ton, while it amounted to about 744.02 pounds / ton for the guava crop, while it was found that the marketing difference between the wholesaler and retailer amounted to about 1450 and 1720 pounds. / ton for the orange and guava crops, respectively. The results also indicate that the average share of intermediaries for the Basra orange and guava crops in the study sample in Qalyubia Governorate is about 34.54%, 43.89%, and then it turns out that the share of intermediaries is high compared to the marketing services they perform. Hence, it is clear that the share of intermediaries is high compared to the marketing services they perform. The results also showed a decrease in the marketing efficiency of the Basra orange and guava crops, which was estimated at about 65.44% for the Basra orange crop, while it amounted to about 56.11% for the Guava crop. This indicates that the marketing differences obtained by intermediaries during the marketing stages are not commensurate with the marketing services provided by these intermediaries.